In 2008, as a part of my senior thesis at Otis College of Art and Design, I collaborated with two other designers Micah Rich (Designer/Web Developer) and Caroline Hadilaksono (Designer/Illustrator) to create this organization as a simple solution to a big problem, apathy. We created an online community where users can come and share their stories of good deeds as a way to highlight the small good deeds people are doing and encourage people to do more good, to make the world a better place. We created the website, branding and identity for the organization, as well as marketing plans to promote the site and gain exposure for goodness.
We believe that designers have the power to create change, so we wanted our thesis to be an invention, something that could do some good in the world. So we created thegoodsideof.us. The purpose of thegoodsideof.us is to move people away from apathy, by bringing attention to the small good deeds that people are doing, we hope to bring positive effect to our society. We believe a small change can make a big difference.
